Meet our audience

Millions of decision-makers visit LabX each year to shop for instruments, equipment, and consumables. Utilize our audience data and loyal followers as a key part of your marketing strategy. Your advertising and your products have a home on LabX.
2024 Audience Map

Audience Demographics

Top Organization Types

Academic
Industrial and Manufacturing
Private Research Lab
Hospital and Medical
Distributors
Government
Consulting
56%
15%
7%
5%
3%
3%
3%

Top Job Titles

Corporate Management
Research Scientist
Lab Manager
Associate / Assistant
Academic Instructor / Student
Medical Professional
Engineer
R&D Managerial / Technical Consultant
16%
14%
12%
12%
7%
6%
4%
3%

Top Disciplines

Chemistry
Biotechnology / Life Science
Clinical Lab
Pharmaceutical
Environmental
Private / Personal
Food / Beverage
Physics
Educational
18%
17%
15%
6%
4%
3%
3%
3%
3%

**Our audience is constantly evolving and expanding. For the most current audience size information, please get in touch with us.

FIND OUT MORE ABOUT LABX’S AUDIENCE DEMOGRAPHICS