OUR AUDIENCE
Meet our audience
Millions of decision-makers visit LabX each year to shop for instruments, equipment, and consumables. Utilize our audience data and loyal followers as a key part of your marketing strategy. Your advertising and your products have a home on LabX.
125,000
DIGITAL SUBSCRIBERS
100%
PURCHASING FOCUSED
90%
ARE DECISION MAKERS
84%
PLAN TO PURCHASE IN THE NEXT 6 MONTHS
57%
Have a Specific Brand in mind when they come to LabX
41%
Will opt to purchase a different brand when influenced by content
Audience Demographics
Top Organization Types
Academic
Industrial and Manufacturing
Private Research Lab
Hospital and Medical
Distributors
Government
Consulting
Top Job Titles
Corporate Management
Research Scientist
Lab Manager
Associate / Assistant
Academic Instructor / Student
Medical Professional
Engineer
R&D Managerial / Technical Consultant
Top Disciplines
Chemistry
Biotechnology / Life Science
Clinical Lab
Pharmaceutical
Environmental
Private / Personal
Food / Beverage
Physics
Educational
**Our audience is constantly evolving and expanding. For the most current audience size information, please get in touch with us.